Event Information:
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Tue26Feb201919:30Grampian Hotel, York Place, Perth
Open Branch Meeting with Guest Speaker, Ruth Watson, Scotland the Brand
Scotland's name for quality food and drink is recognised around the world. Our reputation has been built on decades of diligence, enjoyed at home and abroad.
Clear labels mean customers have confidence in the high standard of the food they buy.
Scotland IS the brand. From tourism to textiles, medicine to machinery, Scotland's name is an asset to our economy.
DEFRA’s ‘Great’ campaign has seen generic British labelling over many products, obscuring Scotland's brand.
Scotland's name is good for business. Local provenance is good for global sales.
Come along and hear Ruth Watson explain why we must #keepScotlandtheBrand
Open to all Members and Guests, Free Entry.